Watts Commercial Furniture

Branding / Website / Print Production

Watts Commercial Furniture needed a refresh of their brand to bring it forward into the future. Insights during the brainstorming phase led us to suggest that Watts Commercial Furniture shorten their name to ‘Watts’ as it is affectionately known in the industry. We also added the strapline ‘quality furniture since 1922’ a strategic move to aid brand recall and Watts quality offering as well as a nod to their heritage and longevity whilst moving forward into the future.

We created a new brand identity and style guide flexible enough to work across Print, Digital, Environmental, Apparel and Vehicle Livery.