Rexona Williams Promo Launch

Print Media / 3D Visualisation / Digital

Rexona announced a partnership with Williams Racing by launching a new product tailored for those who live fast-paced lifestyles. We worked on the launch of the new product, along with an extensive print, digital, in-store and experiential campaign in the lead-up to and during the Australian F1 Grand Prix event.

Outcomes
The Rexona F1 campaign was displayed prominently on outdoor, trams and taxis in Melbourne as well as throughout retail chains like Woolworths, Coles, Chemist Warehouse and Metcash nationally.